Old Italian Person: Yes, can I help you?
Self: I don't know, actually, I just wanted to know what this place is. Since there's no sign.
OIP: Seamstress (indicates - no joke - a 1930s Singer mechanical sewing machine with push-pedal).
Self: Oh. Then actually yes (takes jacket off husband that we have been meaning to have fixed for two years). But why don't you have any sign? We thought you were a florist with all the plants.
OIP: If I put out a sign I'll get too much business. Too many people find me as it is. I'd be in here all day!
And we wouldn't want that.