When an Italian customer sees, "Now stays fresher longer!" on a package of bread, they will ask, "why?" And then they will buy different bread.
When an American food producer puts the words "Now stays fresher longer!" on a package of bread, this is meant to be a good thing.
When an Italian customer sees, "Now stays fresher longer!" on a package of bread, they will ask, "why?" And then they will buy different bread.
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In America, the work is done by the person whose job it is to do that work.
In Italy, the work is done by a person who has no job, but who hopes to one day be the person whose job it is to do that work. The people whose job it is to do the work may not work at all, considering the job to be a reward for services rendered, more or less on par with retirement. In Italy, the fundamental question for the business owner concerning products is: how good can I afford to make my product and still make a nice profit?
In America, the fundamental question concerning products is: just how crappy can I make this product and still get people to buy it? |
AuthorI'm an American living in Italy and making gross generalizations about it. Categories
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January 2021
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