When I wrote that Crock Pot should look to expand to the Italian market, it was a crock. I was still woefully ignorant of Italian habits regarding electrical gadgets. It turns out it will be a cold day in hell when an Italian leaves the house with a machine running, especially one involving any form of heat whatsoever. Half of them even disconnect the gas line to their stoves every time they step outside. Mea maxima culpa.
I'm an American living in Italy and making gross generalizations about it.