But I was, and you are WRONG. It turns out that "Parmesan" is not the English translation of "Parmigiano Reggiano," but is rather an excellent example of an Americanata: it is an invented name for a totally different cheese, which is intended to trick unsuspecting customers by sounding LIKE parmiggiano reggiano. It is even illegal in the EU to call something Parmesan.
So if you go to Italy, and really want Parmesan, you'll have to smuggle it in yourself.
(PS - in what other ways is Kraft pissing off the Europeans these days? A few years ago it bought the world-famous Cadbury candy company. The Cadbury heiress told NPR that she was dismayed to see the great British chocolatier fall into the hands of "that American plastic cheese company." Ten points for the barbarians!)